July 29, 2009

- Miyowa expands global mobile messaging leadership -

Paris - Miyowa has announced that Malaysian innovative mobile operator, DiGi, had successfully launched Miyowa's leading messaging technology InTouch 5™ on its network. DiGi subscribers were offered an initial free two-month trial to access chat from their mobile phone. According to Pascal Lorne, CEO of Miyowa: "The messaging service from DiGi has met incredible success."

InTouch 5™ is Miyowa's flagship product, which integrates multiple messaging services, such as IM and mail, with advanced mobile advertising capabilities and CRM tools. InTouch 5^™ integrates messaging and presence into core elements of the mobile phone experience, including the native address book. InTouch 5^™ is Miyowa's latest product, which retrieves IM presence into the mobile phone's native address book.

Supporting all mass-market device platforms, Miyowa's InTouch 5^™ delivers outstanding usability and increased service usage through deep integration with the mobile user experience.

InTouch 5™ is designed to Android, Brew, Java, Symbian, Blackberry and Windows Mobile platforms. To date, Miyowa's technology currently supports over 1000 mass-market devices. This launch at DiGi has been the 23^rd at a mobile operator worldwide.

Pascal Lorne added: "We are absolutely delighted that DiGi chose Miyowa's InTouch 5™ solution for their messaging offering. It is a new potential of over 7 million users of our technology and to whom we offer the best mobile experience of mobile instant messaging. Miyowa expands their footprint in Asia where they already deployed their messaging solutions in Hong Kong, Singapore and Taiwan."

About Miyowa - Rich Mobile Messaging made easy

Miyowa is the leading turnkey mobile messaging solutions provider. A global company with an exemplary track record of innovation and delivery, Miyowa has established a loyal customer base that includes more than 25 mobile operators across the world. A reputation built on easy-to-deploy, easy-to-use products, Miyowa prides itself on delivering the ultimate end-user focused solutions across the industry's widest portfolio of mobile devices. Altogether, Miyowa makes it easy to deliver, manage and monetize mass-market mobile messaging solutions.
In 2006, Miyowa created MoveMessenger^™, the first mobile end-to-end client messaging technology, compliant with standards and systems, and provides mobile operators and communities with a white-labelled, scalable range of Mobile Web 2.0 instant messaging related content and services.
In 2008, Miyowa introduced InTouch 5^™, retrieving social presence into the native address book. InTouch5^™ brings to the end user a suite of mobile IM, mail, user-generated content, file sharing, location services and mobile advertising all in one.

Media contact: Yann Mondon - yann@miyowa.com - 00 33 (0) 630 512 294