September 15, 2009

- Miyowa launches a new trans-network mobile messaging technology in partnership with Samsung Electronics France -

Paris - Tuesday 15 September 2009  - Miyowa, the leader in end-to-end mobile messaging solutions, announces the launch of a revolutionary technology: the Mobile Messenger Launcher, which allows to trigger mobile instant messaging application whatever the operator network. Samsung, a global leader in the telecommunications industry, is the first to offer this value-added feature to their customers.

So far, mobile messaging solutions were either pre-loaded on operators' portals or downloaded by end-users. With the Mobile Messenger Launcher, the application is pre-installed on the phone menu and automatically recognizes and connects to the right operator network with the relevant data package associated.

How does the Mobile Messenger Launcher work?

It is possible to start the mobile instant messaging application from the mobile phone's menu by clicking the IM menu and then by simply choosing the operator. The application is then installed and can be run immediately!

The first deployment of the mobile messenger launcher has taken place in France where Miyowa has deployed its solution with 100% of operators. The launcher is embedded in the Samsung B3310 and covers the whole French market (including MVNO and licensed brands): Orange, SFR, Bouygues Telecom, NRJ Mobile, Virgin Mobile and M6 Mobile.

Pascal Lorne, CEO of Miyowa declared: « For the first time, a mobile instant messaging solution is able to address the open market and makes all actors happy: the messaging brands, the operators, our partner Samsung and Miyowa of course, who pioneered this outstanding technology. »

"Delivering innovation and added-value to Samsung mobile end users is at the cornerstone of our strategy", added Jean-Philippe Illarine, Mobile Marketing Director for Samsung Electronics France. "Partnering with Miyowa enables us to offer a unique mobile IM solution that meets the demand of our customers for greater flexibility and ease of use".

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US billion. Employing approximately 164,600 people in 179 offices in 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Miyowa

The global leader in end-to-end mobile messaging solutions, Miyowa provides mobile operators, handset manufacturers and communities with the leading mobile messaging solutions, whatever the needs: ASP solutions (client and gateway), client only and in-house solutions. Miyowa is standards compliant and connects the operator IM networks following OMA IMPS specifications. A reputation built on easy-to-deploy, easy-to-use mass-market mobile messaging products, Miyowa delivers the ultimate end-user focused solutions across the widest portfolio of mobile devices. In 2006, Miyowa created MoveMessenger^TM, the first mobile end-to-end client messaging technology, and provides mobile operators and communities with a white-labelled, scalable range of Mobile Web 2.0 instant messaging related content and services. 
In 2008, Miyowa introduced InTouch 5^TM, retrieving social presence into the native address book. InTouch5^TM brings to the end user a suite of mobile IM, mail, user-generated content, file sharing, location services and mobile advertising all in one.  www.miyowa.com

For further press information, please call

Miyowa Yann Mondon T: +33 (0) 630 512 294 Email yann@miyowa.com