Miyowa Integrates Windows Live Messenger into Award Winning INQ1 Device

March 3, 2009

Paris and London - 3rd March 2009 - Confirming their leadership in mobile messaging applications, Miyowa, a dynamic global company providing compelling instant messaging, email and presence enriched mobile applications, announced that it contributed to the recently launched INQ1 Social Mobile from INQ Mobile. The device was awarded Best Mobile Handset at the Global Mobile Awards 2009.

Miyowa was instrumental in helping overcome technical challenges related to natively integrating Windows Live MessengerTM into the phone's address book, home screen and messaging inbox. Together, the companies were able to deliver a truly differentiated Windows Live Messenger experience on a BREW platform. Supporting all mass market device platforms, Miyowa's InTouch 5TM delivers outstanding usability and increased service usage through the integration of Mobile Instant Messaging with the principal elements of the mobile user experience.

"Being a partner of INQ is a source of great pride for the Miyowa team," said Pascal Lorne, CEO of Miyowa. "Achieving the native integration of instant messaging with the mobile phone's address book was a fantastic opportunity, and one to which our InTouch 5 product is ideally suited. It was a privilege to work with INQ to set this industry milestone, and take messaging to a whole new level. Miyowa has proven that, not only are their solutions innovative and robust, but they're also well aligned with the operators' needs and expectations."

INQ1 is the first Social Mobile, a new handset category dedicated to bringing easy to use internet-centric communications to the mass market. It is currently available on 3's networks in the UK, Ireland and Australia, with availability in Hong Kong and other markets soon to be announced.

"Miyowa were one of our key partners in developing the INQ1 Social Mobile," said Ken Johnstone, INQ Products and Design Director. "Their knowledge of IM technologies in particular Windows Live Messenger helped us to bring this industry leading experience to market for the first time."

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 About Miyowa  - Turnkey Mobile Messaging Made Easy
Miyowa is the leading turnkey mobile messaging solutions provider. A global company with an exemplary track record of innovation and delivery, Miyowa has established a loyal customer base that includes more than 25 mobile operators across the world. A reputation built on easy-to-deploy, easy-to-use products, Miyowa prides itself on delivering the ultimate end-user focused solutions across the industry's widest portfolio of mobile devices. Altogether, Miyowa makes it easy to deliver, manage and monetize mass market mobile messaging solutions.
In 2006, Miyowa created the first mobile end-to-end client messaging technology, compliant with standards and systems, and provides mobile operators and communities with a white-labelled, scalable range of Mobile Web 2.0 Instant messaging related content and services.

In 2008, Miyowa introduced InTouch 5TM, retrieving social presence into the native address book. InTouch5TM brings to the end user a suite of mobile IM, mail, user-generated content, file sharing, location services and mobile advertising all in one.  www.miyowa.com

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